![]() ![]() The need for wider recruitment policies is echoed by Jamie White, deputy sales director at Pearl & Dean who left school at 16 and started in a sales role at Emap before moving to Bauer Media. The AA is exploring a campaign around this but Lloyd-Barnes says wider recruitment is only part of the solution and that the industry needs to support and nurture talent once in the role, too. Lloyd-Barnes emphasises a need to reach school age talent to promote the diverse range of roles and exciting careers available in advertising. She considers herself “really lucky” to join the industry at 19 without a degree and that the agency she worked for had both a graduate scheme and “opportunities to prove yourself” without a degree. “If one of our industry’s core skills is problem-solving, shouldn’t the recruitment process be adjusted to identify that as a priority?” she asks. Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association (AA), reckons Sunak has triggered a bigger question for the advertising industry - not just about whether you need a degree to do the job itself, but about the over-reliance on graduates in the workforce. But will this help encourage the industry to widen access to people without degrees, or will it simply worsen inclusivity by closing off access to people who don’t want to study traditional subjects?ĭo we have an over-reliance on graduates? Then last month the UK Government committed last week to crack down on “rip-off degree courses”, defined as those with high drop-out rates which leave people with poor pay and high debts. ![]() In 2021 the Advertising Association’s All In group revealed younger cohorts joining the industry were “less likely” to have attended private school, but it highlighted “a key factor that is underpinning the lack of socio-economic diversity” within the industry is the tendency to recruit graduates. There had recently been evidence, however, that this disparity was changing. Meanwhile, just one-fifth of this industry identifies as being from a working-class background, compared to 40% of the UK population. These metrics are flat compared to the All In Census 2021. The same data showed 19% of ad industry employees have attended a fee-paying school, compared to 8% for the overall population. There is a well-documented disparity between the ad industry and the wider UK population on many fronts, but it’s particularly apparent when it comes to socio-economic background and education.įor example, the latest All In Census found 72% of advertising professionals have a degree, compared to 42% of the population. How much does having a degree matter for job in media or advertising? Feature Rishi Sunak has vowed to crack down on “rip-off degree courses”, that don’t lead to good jobs and leave people with high debts. ![]()
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